Privacy Policy

Privacy Policy

In respect of any personal information that we collect from you, the data controller (the company that is responsible for your privacy), is Mountain Warehouse Limited.

This Privacy Policy Regarding Customer and Online User Information (“Privacy Policy”) applies to Neon Sheep, (a trading brand of Mountain Warehouse Limited), Mountain Warehouse Limited, and its worldwide subsidiaries (“Neon Sheep,” “we” or “our”). This Privacy Policy does not apply to the websites of any Business Partners or to any other third parties, even if their websites are linked to our website. We recommend you review the privacy policies of the other parties with which you interact.

At Neon Sheep we treat customers’ personal information and details extremely seriously. We will only use the information we collect about you in accordance with Privacy Law ( i.e. for the EU, The General Data Protection Regulation and relevant in country secondary Privacy Legislation) with the primary purpose of making your shopping experience as enjoyable and easy as possible.

Personal information that we collect about you and why

  • Information that you enter when registering an account, placing an order online or requesting an e-receipt in store. We require your postal address to deliver your order, e-mail address to send your order and despatch confirmation as well as sending promotional materials if you have requested them, password, telephone number in case we have any issues with your order, financial and credit card information to take payment and your name, so we know what to call you.
  • Details of your past transactions so
    • you can get a refund or replacement if necessary
    • We can let you know about our products that we think you will be interested in
  • Details when you get in touch with us via email or phone
  • Administration of Neon Sheep Membership cards and Discount Cards, where available
  • Your answers to our post purchase survey to give informative recommendations online and continually make improvements to our products and service
  • Your device and browser information, the route you took to land on our website as well as website data such as page views, length of visit and clicks.  This helps us optimise your shopping experience with us and ensure our functionality is working.
  • CCTV Images of staff and visitors to our stores, for purposes of Crime Prevention, Public and Staff Safety

How long we retain your data

We will hold this information for as long as you remain an active customer and for 7 years afterwards or where otherwise required by applicable law or the legitimate interest of Neon Sheep


Marketing Communications

If you have requested us to do, or we feel, that from your previous transactions, that you might be interested in our catalogue,  then we will send you communications informing you of our products and special offers. If  you have browsed our website and previously given MW your contact details then we may use this information to send you Marketing communications. You can change your mind on how you would like to be communicated with or unsubscribe at any time by either:

Clicking on unsubscribe link found at the bottom of every email or by contacting our customer services team either email [email protected])

You can also opt out of receiving catalogues by contacting customer services via the email address above  

For opting out of receiving communications prompted by online behaviour please see our cookie statement 

Please note that it can take up to 24 hours to be removed from our list therefore you may be selected for one final email before removal. Our catalogue has a longer production time, so you may receive one more mailing before removal up to one month after opting out.

Who we share your personal information with

We will never sell any of your personal data to a third party. However, we do need to share your data with a number of companies that we work with to provide the service and shopping experience that you are used to. See examples of said companies below:

  • Companies that make sure your order is completed and arrives at your door, such as payment service providers, our warehouse, order packers and delivery companies
  • Marketing agencies and suppliers, such as printers, email service providers, data cleansing providers and media partners
  • Fraud prevention agencies & law enforcement so we can manage fraud
  • Marketplace sellers where you can place an order such as Amazon


Privacy of children and sensitive information

We do not knowingly collect personal data from anyone under the age of 16. We do not knowingly obtain any Sensitive Personal Data about our customers, such as information about health or medical conditions, race or religious beliefs. We regularly cleanse our data and would remove anyone flagged as deceased from receiving any marketing communications from us.

If we are made aware that we have received information from anyone under the age of 16 or Sensitive Personal Data in violation of this Privacy Policy, we will immediately ensure that they do not receive marketing communications from us and will take steps to remove them from our database.

Where we store your personal information. 

All personal information that you provide is stored on our secure servers or those of our suppliers which may be situated outside of the European Economic Area (“EEA”). Your information may also be processed by staff operating outside the EEA who work for us, which also includes when administrating Membership Cards/Discount Cards, or for one of our suppliers for the purposes set out in this Privacy Policy. Where we transfer personal information outside of the EEA we will ensure that adequate contractual safeguards are in place (e.g. the European Commission’s standard data protection clauses or “model clauses”), to ensure the security of your personal information is maintained when it is processed by the third party.


We use cookies on our website. For more information on cookies, please see our Cookie Policy  to find out more about the cookies we use and how to manage and delete cookies.

Contact Us

If you want to know more about the data that we may hold for you or want to know more information on how Mountain Warehouse collects, stores and processes your personal information then please contact our Privacy team on [email protected]

If you are not satisfied with the way in which we have resolved your questions, you can contact the national data protection authority of your country.

Changes to our privacy policy

We may amend this privacy policy at any time so please ensure you check the latest version regularly

Date – 7th June 2019